Look, Ma! It's An Open Market!

So, you're planning to foray into business. Or, perhaps, you've been there for already quite some time now. Or, even, maybe you wanted to do so since long ago but were afraid to try. Or, still, you must be a young professional on whose dynamism and brilliance your company depends greatly.

Now, now, that globalization's open competition in the economy shouldn't dampen your spirits, should it?

And that the forecast glut in your chosen industry shouldn't frustrate you either, should it? And, that the fear of not getting your desired market share shouldn't stop you, should it?

Actually, there could be as many threats to a business venture and its management, depending on how well you prepare yourself, how effectively you deal with those otherwise little nuances that need to be either unlearned, demystified, or eliminated, or whatever; and of course, on how you perceive them.

To put it more simply, diving into and swimming through the market ocean (without drowning, that is) shouldn't be too complicatedly hard to master. After all, the plays of the market essentially depend on creativity, and creativity makes those complicated matters simple. And yes, with your creativity, threats could in fact be challenges that are even exciting to face up to right?

And mastering those market plays in your favor is indeed the crux--and fun-- of the art and science of marketing.

Now, that's not being too simplistic about it.

Just look at there. That's a vast market you're seeing, isn't it? And practically everybody does some selling, buying, or trading of goods and services with some regularity, right?

Again, yes, these market games have been long dominated by the big players (with their vast arsenal of resources, networks, etc., ) with their time, and terrain-tested strategies and tactics have thus gave them success.

But are you-- would be entrepreneurs, young blood, wellsprings of fresh ideas, and potential generation-next-in-the-industry-- conceding defeat by default? Are you admitting inferiority to those business strategies and tactics as if they were grand absolute truths?

Of course, you're not! and we should never be!

Starting on my first work, after college, as an account executive for a yellow page company, I continuously and determinedly searched for, studied, and experimented on various marketing approaches to marketing various products; approaches that defied the rules of those familiar, safe ways, but proved themselves effective. I simply did not follow the trend-- I defied!

And that's the fun of it all.

So, for you out there who wish to venture into marketing and business, here's my challenge: Brace up. Name your moment. And claim your future. Now.

Here are some basic tips to help you make that first dive, and swim around:

1. THINK BIG- Situate your steps--however small--in visions of big leaps; don't confine your capabilities and potential within "familiar safe shells" . Be bold and daring, and imaginative

2. MOTIVATE YOURSELF - Don't wait for opportunities to knock your door, because chances are.. they will not. So create your own tracks. Be aggressive. Command the game.

3. WHAM! WIN THE HEARTS OF YOUR MARKET- Don't just do business with them: give them a little something more than your product. It won't cost you that much, but will reward you greatly.

4. And, Lastly, JUST DO IT. AND DO IT RIGHT. Beginning from your very first step.

Nothing is more gratifying than seeing the fruits of your labor despite the obstacles and air of negativity around you. No economic crunch and bailout should dampen your spirit.

Reclaim your place under the sun, it's been there long time ago... waiting for you.

The market is wide open--- just open your heart and mind to it.